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MediaCity Immersive Technologies Innovation Hub (MITIH)

Join a Thriving Community of Creative Tech Innovators at MediaCity

Step into the future of immersive technology at MITIH — MediaCity Immersive Technologies Innovation Hub. Located in the heart of MediaCityUK, Salford Quays, MITIH is your gateway to designing, developing, and testing bold new ideas in creative tech.

Whether you’re a freelancer, small studio, or established business, we’re here to support your innovation journey in:

  • Virtual & Augmented Reality (VR/AR)
  • Virtual Production for Film & TV
  • Interactive Technologies like Gaming and Esports

No matter your sector, from film, TV, gaming, arts and culture to retail, education, health, manufacturing, and beyond, if you’re using creative technology, you belong here.

Visit MITIH’s dedicated website to learn more

What MITIH Can Do for You

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Collaboration

MITIH is built around people. Join a vibrant network of innovators working at the cutting edge of immersive and creative technologies. Connect, collaborate, and co-create.

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Innovation

Need help turning your ideas into reality? MITIH offers research support to help you bring your concepts to market.

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Investment

Looking for funding? We’ll help you secure investment for your R&D project and guide you through the process.

Creative Tech Labs, Delivered in partnership with MediaCity Immersive Technologies Innovation Hub

Creative Tech Labs

Part of MITIH, Creative Tech Labs are intensive three-day design sprints tailored for businesses developing creative tech projects. Whether you’re refining, implementing, or launching your idea — we’re here to help.

Find out more

Tailored Support & Funding

If you’re an innovation-led SME based in Greater Manchester, you may be eligible for additional support through:

  • Secondary grants
  • Innovation vouchers

These resources are designed to boost collaboration and help you keep building your project beyond the labs.

MITIH Events & Networking

Once you’re part of the MITIH community, you’ll gain access to a rich calendar of events, from jams and roundtables to workshops and knowledge-sharing sessions, all aimed at growing your skills and expanding your network.

Events are held monthly and often in collaboration with leading organisations across MediaCity and Salford Quays, including:

  • Dock 10
  • BBC
  • ITV Studios
  • RecodeXR
  • AIX
  • MIF
  • The Lowry

Topics span AI, Animation, TV/Film, Advertising, Audio/Music, and Mass Audience Immersive Experiences.

Find out more about MITIH events